While modern ecommerce platforms will undoubtedly provide you with a competitive online edge, the simple and immutable fact is that these clever software applications are unable to perform miracles. This is why re-branding is often an important concept to keep in mind. In the majority of cases, you might be thinking about a logo change. This can be a great way to provide your firm with a much-needed personality adjustment and yet, there are many mistakes which must be recognised in advance if you hope to avoid wasted effort. This is why we will take a closer look at some common errors and why they should be averted from the very beginning at all costs.Avoid Trend-Driven ChoicesThe term "viral" is often used across the Internet to describe a trending video or segment of online content. However, we must never confuse viral with ultimately successful.
By their very definition, trends are transient in nature. They come and go in a matter of years or even months. This is why you should never focus solely upon the latest trends when designing as new logo for your website. Although it is fine to take their importance into account, you must rather emphasise the core traits of your company and what separates your products from the masses.Trending logos tend to sooner or later fall out of favour; being viewed as outdated and clumsy. It is much better to incorporate a logo which is able to stand up to the test of time. This illusion of permanence will reflect positively upon your firm and as it is recognisable from a longitudinal perspective, more business could be generated.More is Not Necessarily BetterThe Internet is a very big place.
Terabytes of information are being exchanged every second and billions of individuals are accessing the online community as you read this sentence. Some business owners feel that this "massive mentality" should be translated into the design of their logo. They attempt to cram a decidedly small image full of elements such as a phone number, an email, a mission statement, and similar "relevant " details. This should also be avoided. The best brands keep it short and sweet.However, we are not recommending that you employ nothing more than the title of your firm. You can create a streamlined and even "sexy" logo without going overboard.
There is indeed a delicate balance between capturing the attention of the viewer and overwhelming his or her senses. Nike, Apple, Coca-Cola, and General Electric have all embraced this concept and in the case of Coca-Cola, this logo has not significantly changed for more than 100 years.Are you still finding it difficult to discover novel ideas for your logo? If so, it is wise to consult with well-known e-commerce platforms such as Shopify. You will be provided with a wealth of inspirational ideas and you could very well break through to a new plateau of creativity. Never forget that as always, a picture speaks 1,000 words!.